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5 Steps to Build Business on Google+

Trying to start cold with people online is not a fast way to get more conversions. It can actually do more harm than good to start pitching your content to others when they haven't shown even the slightest interest in what you're giving them.

One way to get more promising leads is to create opt-in circles on Google+. Circles are a great way to make contacts and build stronger relationships with people through social media. Start with opt-in circles and as your relationship grows, you can start moving people further into your inner circles where you can have ...
24/05/13 07:38PM
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Sandra Forrest

What Is Pinterest and What's in It for You?

What Is Pinterest and What's In It for You?

Pinterest is a "pinteresting" game that makes use of an online pinboard in order to visually simulate social bookmarking in a new and unique manner. You've probably used sites like StumbleUpon and Digg in order to get the latest news, most interesting viral content, and the most fascinating sites around (because both sites literally "stumble upon" or "dig" through web content through a voting system from their respective communities, with the most popular material of the day making it to the top pages).



Reddit works roughly the same way ...
23/05/13 03:53PM
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Sandra Forrest

Making Money Online Through Social Media

There are a lot of ways to earn money online. One of the most famous ways is through social media. Social media has billions of users today. Because of that, social media is considered to be the most powerful platform in promoting your business. But how do we make use of social media? With a lot of competitors out there, how do we stand out? Here are some tips that you need to keep in mind to ensure your social media success.



The first thing that you have to do is identify your audience or your reach. Your audience will ...
22/05/13 01:27PM
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Sandra Forrest

Social Media - Facebook for Financial Services

It's impossible to deny that social media has had a huge impact on people's lives. A few short years ago, 'like' simply meant that you enjoyed something. Nowadays the word is inextricably linked with the use of the thumbs up sign on Facebook. There are around 1 billion users of Facebook and many users are checking in daily to see what friends and family have been up to.



With these kinds of numbers, it's no surprise that Facebook is seen as having the potential for mass exposure of a company's brand. It is portrayed as an ...
22/05/13 07:24AM
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Sandra Forrest

Making a Success of Social Media

Know Facebook? Of course you do. So do more than a billion other people around the world. That is one in every seven people on the planet.

If Zuckerberg's website were a country, it would have the world's third-largest population after China and India. Some estimates say that it could be the largest by 2016. And it is far from the only social network out there.



If you feel Facebook is too trivial for your liking, chances are you are on its more professional cousin, LinkedIn, which has more than 200 million users. Or perhaps you are on ...
19/05/13 10:16AM
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Sandra Forrest

Social Media - Perception

Magicians are great manipulators of your mind. They make you think something has vanished, when it is still right there in front of our very eyes. Or they cause you to gasp as they seemingly convert a rolled up newspaper into a bunch of flowers. Our perception is one thing - the reality is different. As a magician friend once told me, things cannot disappear - either they were not there in the first place, or they are still there now. It is just that we think they have gone.



Perception is not reality in the world of magic. Yet, when you ...
19/05/13 10:11AM
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Sandra Forrest

How to Engage Customers on Social Media Sites

So you have a Facebook Page, Twitter, Google+, LinkedIn, etc. Now what? Social Media experts have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. That's a lot of information!



Let's start from the beginning. First,  you need to 'define and understand the target market.' Ask yourself 'who is my target market, and what are they interested in?' Next, you need to build your fans. Invite customers through email, use the promotion options on Facebook, and post links to your social Media sites on your website. These are all ways great ways ...
18/05/13 09:25AM
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Sandra Forrest

Should You Add People You Don't Know on Facebook?

The short answer to the question of whether or not to add people that you don't know to your Facebook is: it depends. I'll give you 3 reasons why you should add people that you don't know, and then I'll give you 3 reasons for why you should not add people that you don't know in person.

3 reasons to add someone you don't know:

It could be a new or potential client or person that you might do business with at some point in the future.

It could be someone that you do ...
17/05/13 01:11PM
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Sandra Forrest

Social Media - 10 Reasons to Tweet

Unless you've been living under a rock, you know what social media is. Even the most old school, non-tech savvy person, like my 71 year old dad, has heard of Facebook and "the Twitter." But for some of you, you're still questioning why a social media platform like Twitter is something you need. I'll admit, it's not for everyone and not every business needs it; sometimes it can do more bad than good if you don't utilize it right. But in most cases, Twitter is a powerful free tool. Here are some reasons why it ...
17/05/13 06:24AM
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Sandra Forrest

How Social Media Can Expand Your Business

In this digital age, it is easier than ever to own your own business. Up until fairly recently, most people never thought it was possible to do so for one simple reason: money. And now that you don't necessarily have to have a brick and mortar store, it's a lot easier to run an organization out of your home (in your pajamas, no less!) via a website. However, there is one aspect of owning a business that is always necessary, whether your business is downtown or downloadable: marketing.

And, like it or not, social media is one of ...
15/05/13 11:47AM
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Sandra Forrest
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